This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting. We do not share any your subscription information with third parties. It is used solely to send you notifications about site content occasionally.
Contact image

Flora Stay, DDS

Dr. Flora Stay has been in the wellness industry for over 30 years. After graduating from University of California at San Francisco with her doctor of dental surgery degree (D.D.S.), she knew her path was clear towards health and wellness. She became passionate about helping others take responsibility towards their health.

She is an author (Secret Gateway to Health), speaker, practicing dentist and professor at University of Southern California. Dr. Stay noticed the need for a truly safe and effective toothpaste in 1993. Since then due to popularity of her dental products and demand from loyal customers, the Cleure line has grown to include personal care, skin care and makeup.


It is not unusual to find several lines of skin care per brand based on different skin types. These can include oily, dry, combination, sensitive, acne prone or aging. But is this the correct approach to skin care? Or is it really just a clever way to market different products to you?

Before answering these questions, let’s take a closer look at skin types.
First and foremost, dermatologists agree that surface characteristics of skin vary based on many...

Just the facts please. That’s what we would like from oral health brands, so we can decide which to become loyal to. Instead we get clever ads and a multitude of toothpaste to choose from. In this article you will get the facts from an expert.

What exactly do you want in toothpaste? Do you look for natural toothpaste, organic toothpaste, whitening toothpaste, toothpaste for sensitive teeth, etc, etc. On the surface, we all want whiter teeth, free of halitosis (bad breath)....